For BCM 303 this year, our group is taking up the task as digital marketing agencies. Throughout the project, I have gained a unique experience and a glimpse towards the role of an agency, such as working alongside my teammates and understand the knowledge and skills. The team leader of the group, Gio, has proposed the idea on working with a fitness studio owner named Antony Wu, the owner of Swish Club that provides services targeting Muay Thai Boxing.

Since they are not familiar towards the usage of technology to increase promotion, we have come to decide to reach out and provide a helping hand as we firmly believe that we are able to create innovative ideas and ways to increase business innovation with the usage of digital technology as a marketing tool. Through our meetings with the company owner and personal experience, we have identified a lot of issues and came up with ideas to resolve them.

In the team, I took upon the role as the Social Media Manager in which I was in charge of overlooking all channels, including Instagram and Facebook. I have used these social media platform as they are currently the most used among adolescents and adults. Within these networking sites, I had to come up with various ways to generate more consumer generated content. The many tasks that I have completed included showcasing the quality of the Swish Club’s services and operations.

I absolutely love working with Anthony, he’s really kind and helpful. he’s one of the humblest business owners that I’ve ever met. I believe me and my group would have tons to learn from him. We really hope that he could benefit from our contribution and easily access new clients through social media.

I can’t wait to enrol at his club myself!