From the graph , we can see that the male audience of Hyram Yarbro’s skincare account increased from 3% to 10% . He has 90% of female audience . His main audience are Gen Z which are 18-25 year olds .

He mainly engages with them on YouTube , Tiktok and Instagram .
Hyram Yarbro on social media:

• 11 million followers on Tiktok
• 4.59 million subscribers on YouTube
• 1.2 million followers on Instagram

He reacts to different products by different companies, giving his honest reviews. He has also been invited to talk on TEDxTalks. He has been interviewed by big magazines like Vogue . He recently launched his own brand called selfless by Hyram . His products also contribute to social change too, which is why a percentage of each purchase is donated to the Thirst project which provides people with clean drinking water for a whole year or Rainforest trust which works to protect forest from deforestation.

He rose to fame on TikTok during the lockdown. He used the platform which allowed him to put his information into bite-size pieces of content and easily connect with people that were stuck at home all day and provided a source of distraction for them — skincare.

Having a strong online presence, Hyram can reach out to a lot of Gen Z and his products are for anyone who is passionate about wanting to use their money and their voice for contributing to society . His channel is an opportunity for a Gen Z is to embrace their own beauty . He reminds them that skincare is taking care of themselves , focusing on their health and doing what’s best for their body . He is very impactful because people now think twice before buying certain skincare products because Hyram criticised them.

His influence on Gen Z is greater than expected!

References:

https://us.selflessbyhyram.com/